Talentegy and Spectrum Win Brandon Hall Group Award for Best Advance in Recruitment Marketing Technology
Denver, CO – May 8, 2025 – Talentegy, in partnership with Spectrum, has been honored with a prestigious Brandon Hall Group Excellence in Technology Award in the Best Advance in Recruitment Marketing Technology category.
This recognition celebrates Spectrum’s innovation in leveraging Talentegy’s advanced analytics platform to transform recruitment marketing measurement and ROI tracking, giving the company unparalleled visibility into the effectiveness of every hiring activity.
Delivering Unmatched Recruitment Marketing Insights
Through the implementation of Talentegy, Spectrum now has the ability to track ROI on nearly all recruitment marketing activities, calculating both direct and assisted applications and hires. This ensures a clear understanding of how each candidate touchpoint, whether through paid, organic, or content-driven media, contributes to the final hiring outcome.
Key Outcomes Achieved:
- Complete Attribution:
Spectrum now knows exactly how many applications and hires come from each media source, including job boards like Indeed, both from direct interactions and later conversions. - Reduced Undefined Spend:
Spectrum cut undefined media spend from 67% to just 6%, eliminating budget gaps and maximizing recruitment marketing efficiency. - Neutral, Objective Reporting:
All recruitment marketing performance is reported through Talentegy, offering a single source of truth that is agnostic of any agency or vendor-provided metrics. - Tracking Branding ROI:
Talentegy enables Spectrum to track how branding efforts contribute to candidate applications and hires, quantifying branding impact like never before.
“With the addition of Talentegy to our recruitment marketing toolkit, we can definitively measure the impact of every recruitment marketing activity at a granular level,” said Vanessa Sain-Dieguez, Senior Director, Talent Attraction at Spectrum. “This takes out the guesswork, allowing us to optimize our media mix and leverage tactics that deliver the best ROI, lowering cost per application and cost per hire. Additionally, we have more control and flexibility over our strategy and media spend, with all reporting available in one agnostic tool.”
A New Standard for Recruitment Marketing Analytics
Spectrum’s use of Talentegy represents a major leap forward in how enterprise organizations can measure recruitment marketing performance, optimize media spending, and create stronger, more predictable hiring pipelines.
The Brandon Hall Group Excellence in Technology Awards honor innovations that deliver measurable results. Entries are judged by a panel of veteran industry experts based on functionality, innovation, fit to need, and overall business impact.
“In our 31st year, the Excellence in Technology Awards continue to showcase the best innovations in talent acquisition and human capital management,” said Rachel Cooke, Chief Operating Officer of Brandon Hall Group.
About Talentegy
Talentegy is an award-winning talent analytics platform designed to optimize recruitment and talent management. Talentegy delivers real-time, actionable insights across every stage of the candidate and employee journey, combining advanced analytics with a focus on enhancing the candidate experience to drive measurable hiring results.
Learn more at www.talentegy.com.
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator with services available to more than 57 million homes and businesses in 41 states. Over an advanced communications network, supported by a 100% U.S.-based workforce, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.
More information can be found at corporate.charter.com.
About Brandon Hall Group
Brandon Hall Group is the leading professional development company delivering data, research, and insights to human capital executives worldwide. With more than 30 years of excellence, the HCM Excellence Awards are regarded as the gold standard for recognizing technologies that transform talent acquisition, learning, and workforce management industries.
